Foe &
Dear
Managed social media and digital marketing for jewelry brand Foe & Dear, with focus on content creation, email marketing, ad creation & strategy, and building a cohesive brand presence across digital platforms.
Year
2022-2024
Role
Marketing Manager
sales focus
Email
Marketing
I redesigned Foe & Dear’s newsletters from the ground up, turning them from functional but forgettable into something that actually reflected the brand’s world. Using their photography and writing as the foundation, I created a flexible template system that made each email feel considered, visual, and worth opening, not just another product promo. The new structure made it easier to balance storytelling, product features, and clear calls to action within a single send.
storytelling focus
education focus
Paid
Advertising
Created paid advertising assets for Meta and Pinterest campaigns, developing creative tailored to each platform while maintaining a cohesive brand presence. Worked within Meta Ads Manager to support campaign execution, monitor performance, and gain familiarity with campaign reporting, helping inform future creative decisions and optimizations.
Social Media Content & Management
Foe & Dear already had a well established social media presence, so my role focused on maintaining consistency, supporting campaigns, and making the feed feel cohesive and on-brand rather than prioritizing rapid growth.
Graphics & Photography
Video